Starting a lawn care business can be exciting yet daunting at the same time. From registering your new business to acquiring a lawn care business license, finding customers, and managing finances, there are many things involved.

However, you’ll be glad to know that starting a lawn care business is a lucrative business idea. The United States landscaping industry is expected to grow at a CAGR (compound annual growth rate) of 4.6% from 2020 to 2025

Millennial consumers are becoming more health-conscious and are more inclined towards gardening, landscaping, and lawn care activities. This has led to an increase in demand for lawn mowing and lawn care service providers.

Before you start a lawn care business, let’s take a closer look at the pros and cons of starting one.

The Pros and Cons of Starting a Lawn Care Business

When starting a lawn care business, you need to know about market demand and competition. You should also find out the benefits you’ll get and the challenges you may face as a lawn care business owner.

Pros of Starting a Lawn Care Business

Lawn care services are in demand in the United States and this demand will continue to grow according to the report mentioned above.

If you start a lawn care business, you will be able to enjoy a number of benefits, which include:

  • Consistent work: Many people emphasize the importance of green spaces for healthy living and are inclined towards gardening and landscaping. You can easily turn these people into your customers by pitching your lawn care services and providing a good experience.

Your potential customers may need your lawn mowing services 2-4 times a month, depending on the size and type of their lawn.

    • Upselling and cross-selling opportunities: You can start by offering one service such as mowing and then upsell other relevant lawn care services. You can ask your existing customers if they would also like to have you do gardening, bug and weed treatment, and trim trees.
  • Scalable business: If you provide a good experience and customer service to your existing clients, you can grow your lawn care company significantly.

Cons of Starting a Lawn Care Business

Every business idea comes with its own set of challenges and the landscaping industry is no different.

As a lawn care business owner, you may have to face the challenges mentioned below.

  • Seasonal dip in demand: The demand for lawn care services sees a dip during the winter season. You may not receive new business inquiries during this period. However, you can focus on generating consistent revenue by mowing lawns for your existing customers.
  • Increased competition: Starting new lawn care companies doesn’t require any major investment, except for the cost of necessary equipment. Although the demand for lawn care services is increasing with a rise in the health consciousness of people, you may have to experience and fight high competition.
  • Training needs: If you want to start a lawn care business, you will need to train with someone competent to acquire basic knowledge about lawn care. It may take up to three weeks for you to learn about lawn mowing, equipment maintenance and operation, pricing work, and maintaining quality standards.

The Step-by-Step Guide to Starting a Lawn Care Business

Without further ado, let us tell you what you need to do to start a lawn care business. Here are the steps you need to follow:

Step #1: Create a Business Plan for Your Lawn Care Business

Lawn care businesses have a low start-up cost but they have to fight high competition. If you want to build a successful lawn care business, you should start with a solid business plan in place.

  • Set clear goals about what you want to achieve, by when, and how.
  • Identify your target market and location.
  • Understand the needs of your potential customers.
  • Keep a check on your competitors.
  • Create a marketing plan to get customers and long-term work opportunities.
  • Buy business insurance to protect your business from financial losses due to property damage or injuries.
  • Set standards to provide high-quality services and good customer experiences.
  • Streamline customer service operations to satisfy and retain your clients.

Step #2: Name Your Lawn Care Business

A good business name is short, crisp, and unique. It should give people a clear idea about the services you provide and help you stand out from your competitors. Many lawn care businesses include the term, “lawn care,” in their business name to help customers find them.

When naming your lawn care business, you should also make sure that the name is available as a domain and has not been trademarked by someone else.

Step #3: Register Your Lawn Care Business

If you want to offer your lawn care services legally, you will have to register your business with the federal and state governments.

To get started, you should choose a business structure that meets the ownership, taxation, and operational needs of your lawn care business.

If you’re starting as a solopreneur, you can choose to form a Sole Proprietorship or a Single-Member LLC (limited liability company). If you want to start a lawn care business in partnership with someone else, you can form a Partnership or a Multi-Member LLC.

Forming a lawn care company requires that you complete state filings, acquire an EIN/Tax ID, and submit necessary documents. Doing it all by yourself may be challenging but we have made it easier with our unique business formation packages. With these packages, we will register your lawn care business for you.

Step #4: Acquire Lawn Care Business Licenses and Permits

Lawn care licensing requirements vary from state to state. They also depend on the type of lawn care services that you want to offer.

You should check with the state to see if you will need a business license to operate your lawn care business. If needed, you should submit the required documents and acquire a license.

Step #5: Decide on the Types of Services You Want to Offer

Lawn care businesses offer many services. You should decide on the types of services you want to provide to your customers and price them.

Some of the services you can choose include:

  • Lawn mowing
  • Edging
  • Trimming
  • Fertilization
  • Irrigation
  • Weed treatment
  • Bugs treatment
  • Planting
  • Landscaping
  • Cleaning

Regardless of the services you choose, you should make sure that you know how to do them the right way. Or, you can hire employees who are experts in a particular service area.

Step #6: Purchase the Right Lawn Care Equipment

When starting your lawn care business, you should not buy too much equipment too soon. You should start small and buy the essentials first. As your business grows, you can add more equipment to your arsenal.

Here’s a list of equipment you’ll need for your lawn care business:

  • A service truck
  • Commercial lawn mower
  • Lawn care equipment such as trimmers, edgers, and blowers
  • Spreaders and sprayers
  • Safety equipment such as face masks, eye goggles, and gloves
  • Landscaping equipment for digging, cutting, grading

Step #7: Market Your Lawn Care Business to Find Clients

You may find it challenging to get people to trust your business and service during the first year. You should start by offering services to friends and family, who can then help you find more clients through word-of-mouth marketing.

To promote your business, you should:

  • Build a business website for your lawn care company.
  • List your lawn mowing business on Google My Business. Manage your business and contact information such as the name of your business, email address, hours of operation, and contact number.
  • Create profiles on service websites and local-specific channels such as Yelp, Thumbtack, and Facebook.
  • Create social media profiles for your business and publish content related to the lawn care industry.
  • Showcase your service to potential clients using paid ads.

Frequently Asked Questions

  1. How to start a lawn care business.

You can easily start a lawn care business by following these steps:

  • Choose a name for your landscaping business.
  • Decide on the business structure – whether you want to work as a Sole Proprietor or form a Partnership with other people.
  • Register your business, acquire the licenses you need to work, and buy business insurance.
  • Determine the service you’ll offer – lawn mowing, insect and weed treatment, landscaping, trimming trees, etc.
  • Buy the necessary equipment you’ll need to work.
  • Hire employees who are experts in a particular service.
  • Set a pricing plan and look for an opportunity to upsell or cross-sell your service to existing clients.
  • Set up a payment method – PayPal, credit card, cash, etc.
  • Build a web and social media presence to get more clients.
  1. How to start a lawn care business with no money.

Wondering how much money you’ll need to start a lawn mowing business? Not too much.

You should start small and grow your small business gradually. When starting out, you just need to take care of the registration fees for your business and the cost of basic equipment.

You can promote your business on social media without any additional cost to attract your first few clients. Once you start earning money, invest a part of the revenue into upgrading equipment, building a website, and hiring employees. 

  1. How much does it cost to start a lawn care business?

To start a business from scratch, you’ll need at least $500 to buy lawn mowing equipment (mower, trimmer, leaf blower).

Also, you’ll have to register your business. If you want to form a Sole Proprietorship or Partnership, it will cost $195 for state and federal filing fees. However, forming a Limited Liability Company (LLC) will cost you $345 or even higher in a few states.

This cost estimate is for business owners who want to work themselves and start a one-person business in the beginning. If you want to hire other people to work for you, the cost will increase depending on their wages.

  1. Is lawn care a profitable business?

You can charge $30/hour to $120/hour for lawn mowing. In fact, you can charge up to $220/hour for mowing large lawn areas, especially those with a sloping landscape.

With the increase in popularity of green spaces, the opportunity and demand for lawn care service providers have also increased. If you provide your clients with good services and experiences, you can definitely make it big in this industry.

Success only depends on your quality of service, hard work, and dedication.

  1. What licenses are needed to start a lawn care business?

The license you need will vary from state to state. If you want to get proper licenses, you should check with the state to see if you will need a business license and how to acquire it.

Ready to Start Your Lawn Care Business?

We’ve covered the basics of starting a lawn care business and the step-by-step plan that can help you get started. Now it’s your turn to work on it and build a lawn care business from scratch.

While it can be a lot of work, it’s important to start your business legally and set it up for long-term success. If you want help registering your business, feel free to contact us.

Do you have questions about starting a lawn care business? Leave them in the comments below.